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Fashion + Art = 7 For
All Mankind
2009
The Return of PopCo! e Modaface
Metal, display case, coroplast, vinyl lettering
Floor pieces
Concrete aggregate, metal, wood, paper
Displayed at 7 For All Mankind, Atlanta store, as part of 7FAM +
NADA Fashion + Art promotion
This Saturday 17 October, Atlanta artists Ben Roosevelt and Stan Woodard
are making an intervention into 7 For All Mankind’s Lenox Square Mall
store. Drawing and commenting on the commercial and sensory elements
of the ‘mall experience,’ the artists are creating new works which
seek
to quietly infiltrate the world of the shopper.
Ben Roosevelt has created a new set of images based on surveillance
photos in Lenox Square itself. In a limited edition of modified
7 For
All Mankind bags, Roosevelt has altered them with scenes of innocuous
spaces and objects, turning the unnoticed and in-between parts of the
mall into iconic stencil-like images. Hidden throughout the store,
for customers to discover as they browse, are further images of fellow
mall-goers, captured in various states of wandering, looking, and
consuming. As with the rest of Roosevelt’s practice, his
work here
enacts a revealing reversal, by making a bold iconography out of the
mundane and interstitial.
Stan Woodard creates a […] paradox,
[…] and more directly confronts the commercial context of the exhibition. Woodard
presents a line of faux-jewelry and home accessories which are well
suited for their surroundings. These are labeled and productized,
but his merchandise is rusty nails, battered metal discs, and hunks
of concrete. Woodard
attempts a wry double-take, commenting on the process of commodification
– whether in ‘life’ or ‘art’- that directly
involves both the artist and the viewer, where discarded, forgotten,
non-art materials can be presented as crafted artifacts and enter into
the commercial sphere.
Chris Fite-Wassilak, Curator. October 10, 2009
MORE IMAGES
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